Original lifestyle content publisher About.com China (www.abang.com) today launched a new front page design to better highlight its network of expert “Guides”, the passionate group of experts who share expertise and advice on the About.com China Web site. The Chinese language Web site currently features more than 250 Guides..
In its first major redesign since the Web site’s launch in 2008, the new About.com China front page emphasizes the breadth of topics covered by its growing network of expert Guides, and features profile photographs of many of the Web site’s top experts.
Wen-Wei Wang, VP of Technology, About.com China, said, “Our goal has always been to help users quickly find the information they need, whether it’s information on child-raising, recipes, or hobbies. While many of our users come to us through search engines, our new design makes it much easier for first-time visitors to find the expert “Guides” most relevant to their own areas of interest, whether by browsing the recommendations or using the site search and navigation tools.”
Liu Xiaoling, the About.com China Guide to Cosmetics, said, ”When users interested in getting advice and information about cosmetics, or who share my passion about cosmetics, first come to the About.com China site, the new front page helps them find me easily so I can solve their problems quickly and communicate with them.”
To date, About.com China has more than 250 expert “Guides” who have written about more than 2,000 topics across 12 channels including: Fashion, Foods, Health, Hobbies, Home, Pets, Digital, Travel, Education, Sports, Toys and Games. Based on internal metrics, About.com China averages more than five million unique visitors per month, from users who are seeking lifestyle advice and solutions to their daily problems.
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