Specialist online media sales house Habari Media is proud to announce that it has recently been appointed by leading mobile news publisher, m.iol.co.za.
With 488 000 unique monthly browsers, m.iol.co.za is the most visited mobile news site in South Africa, according to Nielsen's mobile rankings (Nielsen Online mobile report August 2010). Powered by the content from iol.co.za, which represents the 14 Independent newspaper titles, m.iol.co.za has the news resources to ensure it is the most up-to-date and reliable mobile news platform available.
The site attracts a well-heeled, educated audience, over half of whom are either in management, self-employed or a registered professional. Loyal unique users primarily reside in Gauteng and the Western Cape - centered in the major metropolitan areas of Johannesburg and Cape Town respectively.
m.iol.co.za boasts a complete news offering, including Breaking News, Sport, Business, Entertainment, Motoring and more. It also includes popular information channels such as Markets, Weather, TV Guide and Lottery, ensuring that m.iol.co.za provides a comprehensive online mobile solution, allowing readers access to what they need, when they need it.
According to Chris Naidoo, National Sales Manager for m.iol.co.za, 'The last 12 months have seen m.iol.co.za's readership increase 25 fold, and it continues to grow monthly. Our aim is to become South Africa's top mobile publisher, which we are well on our way to achieving through investment in top technologies such as our new state-of-the-art content management system which allows for total synergy between our web and mobile platforms and most importantly, will ensure that our site remains optimized for all modern mobile devices'.
Paula Raubenheimer, Operations Director for Habari Media believes that both time spent on mobile as well as mobile advertising is on the increase in South Africa and that 2011 should see a dramatic tipping point. She adds that, "Habari Media is excited to be working with IOL Mobile as it complements our already well established digital offering. We have noticed a significant increase in readership on the IOL Mobile platform and we believe that it is well positioned to be our flagship mobile platform in 2011.The new acquisition has helped us grow the Habari mobile offering to include some of the largest brands in South Africa'.
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